It's Not What You Say, It's What People Hear: The Sequential Presentation of Information Is More Important than the Content

We just updated our About Andis Kaulins page today at Ancient World Blog.

We did so because we just finished reading today's encore selection at DelanceyPlace.com,
which sends out daily so-called "excerpts"
covering interesting sources on a wide variety of subjects.

As Richard Vague writes there:

"There is no theme, except that most excerpts will come from a non-fiction work, primarily historical in focus, and will occasionally be controversial."

The topic today was "the order of information -- 4/30/15":

"Today's encore selection -- from Words That Work: It's Not What You Say, It's What People Hear by Frank I. Luntz."

We were amazed by what we read there, even though we should not have been.

Just the sequential presentation of information can be more important than the information itself.

We have always been of the opinion that the facts will ultimately win.
Clearly, that is not the case.